Data Dashboard - Ideally Yours

STATE OF THE DOWNTOWN

Downtown New Rochelle is buzzing with life, energy, and momentum. This live dashboard tells the story of how our city's bold revitalization efforts — including the Downtown Retail Strategy — are shaping a more vibrant, welcoming, and successful downtown.

Downtown refers to the 373-acre area defined as the Downtown Overlay Zone, first established in 2015 to re-energize the city’s core and draw investment. Since then, this future-focused zoning and planning strategy has attracted more than $2.5 billion in private investment — bringing new homes, thriving businesses, and modern amenities to the heart of the city.

Along the way, the community has gained so much more than development — from new public spaces, upgraded streets, and transit-friendly improvements to cultural venues, civic service spaces, and programming that makes Downtown New Rochelle a place for everyone.

From new residents and thriving local businesses to cleaner streets and safer public spaces driven by the City Manager’s Quality of Life Initiative, the numbers below show how Downtown New Rochelle is growing stronger every year. Explore the sections to see how population, housing, retail, and quality-of-life improvements are all coming together to create a downtown that truly works for everyone.

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DOWNTOWN DEMOGRAPHICS AND HOUSING

Total Residents: 25,205

Downtown Population

Source: Placer.ai; Updated Yearly

Downtown living is on the rise!

Almost a 36% increase of downtown residents since 2016;
representing a 10% increase in city-wide population.

Population Age Distribution

Source: Placer.ai; Updated Yearly

Generationally balanced Downtown!

A median age of 36 downtown.

Residential Units: 13,780

Average Household Income: $150,000

More dollars to buy local!

Downtown Residential Units

Source: Placer.ai; City of New Rochelle; Updated Yearly

A Downtown with more kitchen table moments.

Almost 6,000 additional units completed and leasing since 2015.

DOWNTOWN RETAIL

New Store Openings (2026): 12

New Store Openings (2025): 17

Downtown Business Openings

Source: City of New Rochelle; Updated Monthly

Where People Move In, Businesses Move Up!

58 new thriving businesses have opened since 2020.

Storefront Vacancy Rate

Source: Streetsense; Live XYZ; Updated Quarterly

Wait, what's that new place!

Downtown storefront vacancy dropped by nearly 25% since 2022.

Total Stores+ Restaurants: 440

Tenant Mix (Q4 2025)

Source: Live XYZ; Updated Quarterly

We are building a downtown for daily life!

Downtown New Rochelle has 440 local storefront and retail establishments across 55 industry subcategories providing the essential goods and services for New Rochelle residents and visitors.

Total Visitors: 2M

Total Visits: 13.2M

Millions of People Connect, Shop, and Explore in Downtown New Rochelle!

Average Daily Population by Year

Source: Place.ai; Updated Yearly

Downtown daytime population more than doubles its residential base.

Average Daily Population: 49.5K

Total Sales Tax Growth (Q1 2019–Q4 2025)

Source: New York State Department of Taxation and Finance; Updated Yearly

Driving economic development downtown! New Rochelle: Leading Westchester's Post-Pandemic Comeback

Nearly 4x the revenue versus 2019; White Plains had a significant jump in Q3, but New Rochelle is still 2X White Plains and Mount Vernon, and 1.5X Yonkers.