{"id":19599,"date":"2018-12-20T13:51:55","date_gmt":"2018-12-20T18:51:55","guid":{"rendered":"https:\/\/www.ideallynewrochelle.com\/new-rochelle-artist-hacks-billboards-for-the-good-of-us-all\/"},"modified":"2025-02-04T21:08:30","modified_gmt":"2025-02-05T02:08:30","slug":"new-rochelle-artist-hacks-billboards-for-the-good-of-us-all","status":"publish","type":"post","link":"https:\/\/ideallynewrochelle.com\/es\/new-rochelle-artist-hacks-billboards-for-the-good-of-us-all\/","title":{"rendered":"Artista de New Rochelle piratea vallas publicitarias por el bien de todos"},"content":{"rendered":"

Si has conducido hacia el oeste por Huguenot Street, probablemente hayas visto dos carteles pintados de seis pisos que preguntan: “\u00bfQu\u00e9 he hecho hoy para acabar con el cambio clim\u00e1tico?”.<\/p>\n

Tal vez la pr\u00f3xima vez que hayas pasado por all\u00ed hayas conducido un coche el\u00e9ctrico. Quiz\u00e1 hayas encontrado otras formas de ayudar. O tal vez, mientras pensabas en una respuesta, te hayas planteado otra pregunta: \u00bfqui\u00e9n pint\u00f3 este mensaje gigante?<\/p>\n

Se llama Billboards Hacker y es un artista franc\u00e9s de renombre internacional que vive en New Rochelle.<\/p>\n

La pintura es parte de su Proyecto de Arte P\u00fablico Billboards Hackers, dise\u00f1ado para convertir espacios publicitarios de gran tama\u00f1o en algo m\u00e1s productivo.<\/p>\n

\u201cNos hacen consumir, quemar y comprar, pensemos en cambio en nuestro papel en el cambio clim\u00e1tico\u201d, explic\u00f3 el artista.<\/p>\n

\"\"<\/p>\n

Los carteles sobre el cambio clim\u00e1tico en Huguenot Street en el centro de New Rochelle.<\/p>\n<\/div>\n

Antes de comenzar el proyecto, hab\u00eda pintado cielos en lienzos y grandes techos para clientes y museos en dieciocho pa\u00edses de todo el mundo. Cuando se le ocurri\u00f3 la idea de pintar mensajes sobre el cambio clim\u00e1tico en vallas publicitarias, supo que ten\u00eda las habilidades adecuadas para el trabajo.<\/p>\n

Una serie de maquetas y bocetos le ayudaron a reunir el dinero para financiar el proyecto. A partir de ah\u00ed, el mural de 180 metros cuadrados sobre Huguenot tard\u00f3 tres semanas en pintarse.<\/p>\n

Aplicar m\u00e1s de cuarenta galones de pintura no s\u00f3lo es mucho trabajo, sino que es especialmente desafiante porque el Billboards Hacker le teme a las alturas.<\/p>\n

\u201cSimplemente ‘sueldo’ mi mano al pasamanos de la plataforma de la gr\u00faa\u201d, dijo. \u201cPara que te hagas una idea, grabamos en video<\/a> todo el proceso de pintura con c\u00e1maras GoPro y probablemente solo hay un minuto, en total, en el que me solt\u00e9 del pasamanos\u201d. Un arn\u00e9s que lo sujetaba a la gr\u00faa le ofrec\u00eda protecci\u00f3n adicional.<\/p>\n

Su mensaje sobre el cambio clim\u00e1tico tambi\u00e9n se refleja en los edificios de Centre Avenue y Division Street.<\/p>\n

Por supuesto, no todo el trabajo de Billboards Hacker tiene el tama\u00f1o de una valla publicitaria. Su \u00faltimo proyecto es considerablemente m\u00e1s peque\u00f1o. Muestra gatos que salen de agujeros en paredes llenas de grafitis en ciudades de Francia, Grecia y Colombia. La serie de arte callejero<\/a>, llamada \u201cI am watching you\u201d, es una extensi\u00f3n de su proyecto de arte p\u00fablico, pero es m\u00e1s accesible y universal, ya que requiere mucho menos presupuesto y tiempo.<\/p>\n

\u201cEn muchas civilizaciones, el gato, como s\u00edmbolo, vela por la humanidad\u201d, explic\u00f3. \u201cEs perfecto para ser el otro complemento a los grandes carteles sobre el cambio clim\u00e1tico\u201d.<\/p>\n

Los gatos se preparan en su estudio, luego se imprimen y se aplican por la noche. Los medios europeos lo han apodado “el Banksy de Par\u00eds” por sus esfuerzos.<\/p>\n

\"\"<\/p>\n

Arte de Billboard Hacker colgado en el R Caf\u00e9 en Huguenot Street.<\/p>\n<\/div>\n

Hasta ahora, miles de gatos nos est\u00e1n cuidando. Y aunque no los encontrar\u00e1s en los edificios de New Rochelle, los ver\u00e1s asomando por los agujeros de los lienzos cubiertos de grafitis que adornan las paredes del <\/span>R Caf\u00e9 & Tea Boutique<\/span><\/span><\/a> del centro de la ciudad . Todos ellos est\u00e1n disponibles para su compra.<\/span><\/span><\/p>\n

\u201cHabr\u00e1 m\u00e1s gatos, m\u00e1s ciudades y m\u00e1s vallas publicitarias\u201d, promete el artista, \u201chasta que nosotros, la humanidad, nos unamos para solucionar ese problema antes que cualquier otra cosa\u201d.\u00a0<\/span><\/span><\/p>\n

\u00bfHas hecho tu parte hoy?<\/span><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Si has conducido hacia el oeste por Huguenot Street, probablemente hayas visto dos carteles pintados de seis pisos que preguntan: “\u00bfQu\u00e9 he hecho hoy para acabar con el cambio clim\u00e1tico?”. …
Read More<\/a><\/p>\n","protected":false},"author":7,"featured_media":19600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[259],"tags":[260,261,262,263],"class_list":["post-19599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-living-in-westchester-ny-es","tag-art-history-es","tag-cartoons-es","tag-mighty-mouse-es","tag-new-rochelle-history-es"],"acf":[],"yoast_head":"\nArtista de New Rochelle piratea vallas publicitarias por el bien de todos - Ideally Yours | New Rochelle NY<\/title>\n<meta name=\"description\" content=\"A New Rochelle resident and internationally renowned French artist known as the Billboards Hacker is turning ad space into messages about climate change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideallynewrochelle.com\/es\/new-rochelle-artist-hacks-billboards-for-the-good-of-us-all\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artista de New Rochelle piratea vallas publicitarias por el bien de todos - Ideally Yours | New Rochelle NY\" \/>\n<meta property=\"og:description\" content=\"Downtown New Rochelle hosts a number of unique shops, restaurants and activities. 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